Product Vision

The product vision of Doodledapp was to allow anyone to create and deploy smart contracts to public networks quickly and easily. These smart contracts should be built up from components, all within a no-code editor, in your browser.

The project was broken up into a few discrete parts. Initially, we targeted smart contract developers working in Solidity, and provided them a comfortable environment to build their contracts with a node-based editor. These developers created complex, vetted components that any other user could then import into their smart contracts to extend.

Following this, we intended to allow users to sell these components on an open marketplace, while also providing adjacent services such as security auditing and peer reviews.

My Role as Head of Product

I was the Head of Product for the POC and launch, which I worked on with Nathan James, my counterpart at Scatter. I converted his vision of a no-code smart contract editor into a full product concept and implemented a set of designs and Iconography.

Product Features

Smart Contract Editor

The smart contract editor was the core of the Doodledapp product. It allowed users to create smart contracts using a node-based editor, which was a first in the industry. This editor was built using Vue.js and was designed to be as user-friendly as possible.

Project Management

Project Management within the application was robust, and allowed users to create and manage multiple contracts per project.

Critical to the product was the ability to deploy the contracts to a network. We wanted to make this as simple as possible, and so we built a deployment tool that allowed users to test and then deploy their contracts to a network of their choice with a single click.

Blockchain Network Deployment

Deploying a smart contract to a blockchain network can be a complex process. We wanted to make this as simple as possible, and so we built a deployment tool that allowed users to test and then deploy their contracts to a network of their choice with a single click.

Doodledapp Website

As part of our wider strategy, we also developed a Doodledapp website which allowed our potential users to understand our pitch, and its value to the market that we were targeting. It included dynamic testimonials, quick-start smart contracts, our pricing strategy, and much more.

Addendum

As we developed the Doodledapp product, we quickly understood that the scope of what was envisioned out-stripped our available resources. With some deep discussions within the team, we made the difficult decision to pause the project.

The Doodledapp project is currently in stasis. If you're interested in funding its continued development, please reach out.